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I always find posts like these completely fascinating. The design intervention looks superficially superior (and all the commenters on this Fast Company article agree) yet completely fails to account for 90% of the information on the existing AA website. Ugly information, yet presumably there because someone, somewhere whose needs matter needed it to exist. Plus, who knows, maybe the "cluttered" one turns out to match the honest preferences of AA's customer base, as well as the needs of those visitors who are not there to book a flight.
Originally from Delicious/network/migurski by reBlogged to