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Pentagram:
"How do you create an identifying landmark for a city that is chiefly known as a place to pass through? This spring Pentagram Architects was invited by the City of Newark, New Jersey Division of Planning & Community Development to submit a proposal for 'This Is Newark,' an initiative to create a series of 'gateways' for the city.
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There are two parts to the design: the graphics applied to the street, and the signage explaining the graphics. The painted street graphics are, like any street striping, a simple and inexpensive technology that can be done by municipal agencies or by subcontracted works. Maintenance is a matter of scheduled repainting every few years.
Color is a matter of choice; we have used orange for its visibility, but red may resonate with the sports teams of Newark. The color is important for satellite visibility and for consistency."