RSS
Output RSS 2.0
"But the perfect storm being able to dynamically insert user data into an ad, disguising the ad to seem like part of the application, lack of enforcement by the social networks, and billing the parents' cell phone - well, it's no secret what happens next.
By early 2008, the platform was generating 400 million impressions a day, as people poked, bit, slapped, kissed, and drop-kicked each other to the glee of a college-age crowd of game developers. These developers weren't professional corporations - they are college kids who build a game for fun over the weekend and now discovered they could make over $10,000 a day in ad revenue."