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Agreed, so how to get city governments thinking this way? Seems like the used to sponsor leagues that weren't tied to short-term shoe marketing efforts:
"In connecting young people with an urban identity reinforced on the streets, and via online and mobile messaging, Nike created a powerful way of representing the city both with space and with signs, a 'Situationist' urban realm.
...
We have as much to learn from Nike as Venturi, from Niketown as Levittown."
Originally from Delicious/network/migurski by reBlogged to