I had no idea. Brian Oberkirch:
"Zack's bike shop immediately gets you over that hump by making the pieces parts of a good bike pretty understandable. It feels like an Apple store in there - your new bike is the star, and you're encouraged to daydream about it. It's Lego-like fun. Even for someone like me who can't figure out mechanical things at all, you end up armed & ready to make choices about things, & you don't feel like you're just along for the ride. Lots to learn from this little bike shop.
Only later did I learn that the supergeniuses at Adaptive Path had worked on it. Ok, makes more sense. They totally hit the nail."
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