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"At every stage of the economic chain, from investment to implementation, the creation of value is an act of design. Design thinking is spread all along the sequence, but it is most condensed at the end, when the confluence of money, will, culture and stuff must coalesce into some sort of interaction, or object, or structure, or space. If there is no thing, no construct at the end of all these transactions, then the whole set of deals collapses as nothing more than a ponzi scheme.
... no matter what you do in 2009, act like an architect."